Public Service Announcements and Video Footage
The Firewise Communities team has introduced new public service announcements and b-roll footage to promote Firewise concepts visually through the media. Click the links below to view these online. Contact the Firewise Media Relations Team for a hard copy.
B-ROLL PACKAGE:
This package is designed to assist television news teams in assembling stories on wildfire preparedness. The package includes background information, fire footage, and several soundbites highlighting the importance of preparing homes and communities for wildfires.
Firewise B-Roll
PSAs:
Following are two different PSAs, each available in 30 second and 60 second versions, and each available with a generic version that can be customized with a local voice over and logo, such as a state forestry organization or fire department.
1) "The Difference" - Illustrates the "little things" that can make a big difference during a wildfire. Shows footage of homes that were lost to wildfire near San Diego in October 2007, and a neighboring home that survived. Features Doug Lannon, battalion chief and wildfire investigator for CAL FIRE.
The Difference - Full 60 Seconds
The Difference - Generic 60 Seconds
The Difference - Full 30 Seconds
The Difference - Generic 30 Seconds
2) "Everyone's Responsibility" - Illustrates the various components involved in a community approach to wildfire preparedness and highlights the Firewise Communities/USA program. Features representatives from across the country, including homeowners, community leaders, planners/developers, and fire and forestry personnel.
Everyone's Responsibility - Full 60 Seconds
Everyone's Responsibility - Generic 60 Seconds
Everyone's Responsibility - Full 30 Seconds
Everyone's Responsibility - Generic 30 Seconds
MANY THANKS to the following for assistance in compiling footage for
these materials: CAL FIRE; Florida Division of Forestry; Mesa Grande
Band of Mission Indians; Sarasota County, FL; City of North Port Fire
Rescue Department, FL; Ramona Fire Department, CA; Town of Bourne Fire
Department, MA; Cape Cod Cooperative Extension Service, MA; and the
communities of Harbor Island Estates, FL; Rancho Santa Fe, CA; Oak Tree
Ranch, CA; and Holbrook, MA.
Other Public Service Announcements
The NWCG Wildland Fire Education Working Team has developed a number of audio wildfire PSAs.
Wildland Fire Education
Working Team
